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A good listing system can:
ojump start new or average real estate sales career
obring in real estate listings on a regular basis; week after week
ogenerate prospective buyers and sellers
ogive you marketing exposure in months rather than years
oposition you to know the best real estate investment buys
Personally, I love Expired Listing Systems and their laser beam like focus
on warm, responsive sellers. Sellers that are typically still Realtor friendly,
eager to sell and will do what it takes to get their properties sold.
Owners of expired listings are motivated for many reasons; double
mortgages, vacant properties, terrible tenants, recently married and
combining households, recently divorced and liquidating real estate
assets, and on and on.
Plus, they have gone through a listing cycle and may be anxious to get
on with their lives. But, as you know, or will soon learn, all listings aren't
worth having.
As for me, I initially listed every property that I could; vacant land, single
family homes, condo's, triplexes, mobile home parks, mobile homes,
homes in top notch condition, fixer uppers, whatever.
And I got to feeling pretty darn good (and just a little smug) as my listing
portfolio grew to more listings than I could manage.
So, I first hired a part time clerk/assistant to help me market my listings,
then took on a newly licensed salesperson as a partner and split the
listing fees 50/50. Pretty soon my listing system was humming and I was
averaging 1-2 listings a week.
I then had an army of agents working for me day and night, as almost all
of my listings were in the Multiple Listing System. Working to get me paid,
even when I was chaperoning field trips, getting a haircut, or just taking
a day off!
That's what a good real estate listing system can do for you!
So, if you don't have a good listing system you should get one. After all,
if real estate listings are the lifeblood of the industry then how successful
can you be without them?
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